HRB Brands benzene deodorants

Testing results

Valisure's eye-opening report uncovered benzene in several batches of Brut and Sure branded products owned by HRB Brands, exceeding FDA standards by 2 to 5 times.

• Sure Lasts All Day Unscented Aerosol – 11.1ppm / 3.59ppm / 2.36ppm
• Brut Classic, 24 Hr Protection – 4.13ppm/2.34ppm

It's important to note that even though benzene contamination was confirmed, the substance isn't actively used as an ingredient by manufacturers. Most probably, it's the results of propellants used to dispense the can's contents, which include alcohol, butane, propane, isobutane, and hydrofluorocarbon 152a.

HRB Brands recalls benzene deodorants and antiperspirants

On February 16, 2022, HRB Brands voluntarily recalled 6 Brut and Sure brand deodorants and antiperspirants "out of an abundance of caution."

• Brut – Classic Antiperspirant Aerosol, 4oz
• Brut – Classic Antiperspirant Aerosol, 6oz
• Brut – Classic Deodorant Aerosol, 154g
• Brut – Classic Deodorant Aerosol, 10oz
• Sure – Regular Antiperspirant Aerosol, 6oz
• Sure – Unscented Antiperspirant Aerosol, 6oz

HRB Brands' liability

Whether intentional or not, benzene represents a severe health hazard, and manufacturers are ultimately responsible for their products' safety. If HRB Brands are found to have known about benzene contamination and disregarded the issue out of convenience or financial motivations, their actions may be deemed intentional, meaning they could face several negligence, strict liability, and product liability claims, including:

• defective design
• manufacturing defect
• failure to warn
• improper warning labels
• consumer fraud
• deceptive trade practices
• negligence per se
• gross negligence
• fraudulent concealment
• fraudulent misrepresentation
• negligent misrepresentation
• breach of implied warranties