Thriving Brands benzene deodorants

Valisure's research into the benzene contents of commercially-available spray deodorants surfaced widespread contamination issues. After analyzing 108 products from 30 distinct brands, more than half registered signs of benzene, including several Right Guard branded deodorants owned by Thriving Brands LLC. Because of its increased toxicity, benzene has been labeled as a class 1 solvent with no safe level of exposure and a group I carcinogen. While the FDA allows minute concentrations in a few drugs at a minimal 2 parts per million for therapeutic advancement purposes, benzene isn't allowed in consumer products.

Claim Application

Benzene testing results

In their detailed report, Valisure uncovered benzene in several batches of Thriving Brands antiperspirants and deodorants commercialized under the Right Guard brand that exceeded FDA safety standards.

  • Right Guard Sport, Fresh, Up to 48 HR Odor Protection - 2.61ppm / 5.00 ppm

Two more batches had benzene contamination below 2 ppm:

  • Right Guard Sport, Powder Dry, Up to 48 HR Odor Protection - 1.46 ppm
  • Right Guard Sport, Fresh, Up to 48 HR Odor Protection - 0.91 ppm

However, contamination wasn't an issue for all Right Guard products, as one batch didn't show any traces of benzene.

  • Right Guard - Sport, Original, Up to 48 HR Odor Protection

Benzene isn't an ingredient that manufacturers use in their deodorants' formulation, with contamination more than probably resulting from the propellants used in aerosol sprays, like propane, butane, isobutane, alcohol, and hydrofluorocarbon 152a.

Thriving Brands didn't voluntarily recall its contaminated products

In the aftermath of Valisure's report publication, unsuspecting consumers increasingly began filing class action lawsuits against the liable deodorant manufacturers. Progressively, companies like Unilever, Procter & Gamble, and HRB Brands started recalling their contaminated products, commonly citing their "abundance of caution."

Despite this, several manufacturers, including Thriving Brands, chose not to issue voluntary recalls, seemingly placing profits ahead of consumer safety.

Thriving Brand's liability

Although benzene contamination was probably unintentional, it does not absolve manufacturers of their responsibility to provide safe products. Given its lack of interest in addressing the problems reported about its offerings, Thriving Brands leaves itself open to several strict liability, product liability, and negligence claims, such as:

  • defective design
  • manufacturing defect
  • failure to warn
  • improper warning labels
  • consumer fraud
  • deceptive trade practices
  • negligence per se
  • gross negligence
  • fraudulent concealment
  • fraudulent misrepresentation
  • negligent misrepresentation
  • breach of implied warranties

We can help you obtain compensation and file your benzene deodorant claim

Environmental Litigation Group has successfully represented clients in product liability and toxic exposure cases for over three decades. If you believe that your acute myeloid leukemia (AML), acute lymphocytic leukemia (ALL), or chronic lymphocytic leukemia (CLL) diagnosis is the result of your frequent use of benzene deodorants, we can establish your claim's validity and the compensation you are owed.

We will only require the details of your frequent use of contaminated deodorants and medical records that attest to your diagnosis. Subsequently, we will aim to keep your involvement to a minimum and handle the complex legal proceedings on your behalf, allowing you more time to focus on your health.