L’Oréal: toxic hair relaxers

L'Oreal USA's presence on the chemical hair relaxer market is mainly due to SoftSheen-Carson, which now is a division of L'Oreal USA and a leader in the ethnic hair care industry. The Chicago-based SoftSheen was founded in 1964 by an African-American couple and sold to L'Oreal in 1998. In 2000, L'Oreal USA acquired Carson Products, another ethnic hair care products manufacturer, and merged the two companies into SoftSheen-Carson.

In 2021 campaign group Level Up launched a petition calling on L'Oréal to remove toxic ingredients from the chemical hair straightening products. On 21 October 2022, Jenny Mitchell filed a hair relaxer lawsuit against L'Oréal, claiming their hair relaxer products marketed to Black women have led to the development of her uterine cancer.

Claim Application

 An NIH study links chemical hair relaxers to uterine cancer

A 2022 National Institutes of Health study found that women who used chemical hair relaxer products had a greater risk of developing uterine cancer. Uterine cancer rates among African-American women have been increasing in the past decades, and according to researchers, chemical hair relaxer products may be the cause. The women who used L'Oreal chemical hair straightening products accuse the cosmetics giant of marketing the hair relaxer products as safe when they knew or should have known that they contain endocrine-disrupting chemicals that have harmful effects on human health. SoftSheen-Carson L'Oreal makes and sells the following hair relaxers that contain endocrine-disrupting chemicals:

  • Optimum Salon Hair Care
  • Dark & Lovely

L'Oréal named as a defendant in nearly all chemical hair relaxer lawsuits

Plaintiffs affirm that they would not have purchased the company's hair relaxers if they had known that they might contain chemicals that could potentially increase the risk of hormone-sensitive cancers such as uterine or ovarian cancer.

If you intend to file a toxic hair relaxer claim against L'Oreal, know that you need to meet the following eligibility requirements: you must have used L'Oréal chemical hair relaxer products for ten years, you must have used the products at least seven times a year, you must have a diagnosis of one of the following severe health conditions:

Our attorneys can assist you in filing a toxic hair relaxer claim against L'Oréal

If you have been using the company's chemical hair relaxer products and you are diagnosed with uterine cancer, ovarian cancer, or endometriosis, please call us, as you might be eligible to file a toxic hair relaxer claim. After our experienced attorneys carefully review your case, we will let you know whether you are entitled to financial compensation. The attorneys at Environmental Litigation Group work on a contingency fee basis, meaning you will not have to pay anything unless they get financial compensation for you. The legal process requires minimum involvement on your part; you must provide only your medical records and evidence of your chemical hair relaxer product use.